graphic recording helps
you

We are Graphic Change, a graphic recording studio based in the UK
Graphic Change is an East Midlands-based leading graphic recording studio, set up by Cara Holland in 2006. With 20 years of experience working with clients like IKEA, Google and Waitrose, she’s passionate about the power of using hand-drawn visuals to make your message memorable and impactful. Cara uses her experience and skills in live graphic recording to help you engage your audience, whether they are customers, clients, colleagues or service users.
Cara specialises in producing engaging hand-drawn images that reflect the diversity of your audience and events. Work with her to connect human to human at a time when it’s more important than ever.
How can we help you?
Let’s point you in the right direction – are you interested in our graphic recording services, or do you want to learn visual communication?

Studio services
Want to hire us?
We offer live graphic recording and remote digital illustration services to make your events memorable and engaging. We also create hand-drawn digital rich pictures as a refreshing alternative to digitally generated content to tell your stories.

online training
Want to learn?
We set up the Graphic Change Academy to teach practical online or blended courses in graphic recording, visual facilitation and business illustration. We can help you transform the way you work. You can learn to do what we do!
We draw, we create, we teach and we work in partnership with brilliant organisations of all sizes and types, from global brands like Visa, Pfizer, DHL and national organisations like the NHS and GMC, to exciting start-ups and researchers, who all have one thing in common – they want their key messages to really reach their audience.





























Graphic Recording Services
Live graphic recording is powerful
When you want to communicate a message clearly to your audience everyone knows a picture speaks a thousand words. But in an increasingly Ai-saturated visual world how do you stand out from the crowd? By using hand-drawn visual assets.
We work with you to reassure your audience that you’re prioritising communication to them in an authentic and human way, by showing you take care to get the message right and to create human-made content for impactful communications, deeper engagement and more effective collaboration.
Take a look at what we can do for you:
graphic recording
By the end of your event you’ll have a digital visual summary capturing not just the conversations but the spirit of the event, to share with stakeholders.
business illustration
Use our unique hand-drawn digital rich pictures to enhance your internal comms, presentations, clarify reports and research findings.
visual storytelling
We can lead or be part of the group conversation, gathering opinions, ideas or insights and distilling them in re-usable visual summaries.
explainer videos
We capture your message in a short hand-drawn animation to summarise projects or complex outcomes in an entertaining, digestible video.
















































Graphic Recording Scenarios
We help you connect with your humans

Our work is always bespoke and hand-drawn, with the benefits of digital formats for you to use long after your event. And the best bit? Humans can tell your visual assets are human made.
Here’s some inspiration for ways you can use our visual storytelling services to communicate in your industry…
capture an in-person event
Enhance your conferences, launches or staff events with a live illustration. Whether analogue (big paper, big pens) or digital (iPad), you’ll have a talking point during the event and an inspiring graphic recording by the end, ready to share with attendees and stakeholders.
share your research
Summarise your research so it’s more accessible to more people with a short explainer video, or with hand-drawn illustrations to illuminate your research themes, methods and outcomes.
launch a change
Using hand-drawn visuals to explain a change initiative retains the human touch for the people affected, adding clarity and reassuring them that you see the humans behind the new process or target operational model.
win a pitch
When you’re competing for a contract, grant or budget, our hand-drawn visual assets can help you stand out from the competition and signal that you’ve invested thought and care into your proposal.
summarise your reports
When everyone has moved to glossy Ai images, stand out from the crowd with hand-drawn assets to summarise and illustrate the key messages of your reports.
gather insight from an audience
We can gather feedback, ideas and insights from your audience live at an event, from individuals with 1-1 interviews or from small focus groups you want to hear from. By capturing the output visually we help your audience feel heard and understood.
celebrate a milestone
Celebrate a project well done or commemorate an organisational anniversary with a short hand-drawn animation. People leave the room feeling motivated and engaged.
refresh your presentation
Use hand-drawn visual assets to illustrate the key messages of your presentations. Using hand-drawn rich pictures means your messages will be more memorable for longer, helping your audience take the message home with them.
visualize meeting minutes
We specialize in live graphic recording of remote meetings, from AGMs to team meetings, giving you a digital visual to share by the end. Whether in lieu of or in addition to written minutes, you can be sure your visual minutes will grab attention
tell an origin story
Make your business origin story vivid and engaging with a hand-drawn rich picture, or use a short explainer video to bring your stories to life, helping your audience remember your brand.
Mini gallery
Blog
From our blog
Graphic Recording is learnable
Doing a live graphic recording isn’t magic – it’s totally learnable. Our courses are about getting you drawing. And giving you lots of ideas, tools and techniques to absorb, practise and then make your own to take out into the real world.
Tell the Small Stories
A graphic recording creates a story that is much more likely to be remembered and talked about. It keeps your everyday workplace stories alive, active and valued way after the meeting is over and the actual conversation is forgotten.
the power of Business Storytelling
We’ve been helping businesses tell their valuable stories for years. Your business stories are a Super Power when it comes to growing a following, building a workplace culture or connecting with customers.
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