Our tiny, perfectly formed studio
About Graphic Change
Graphic Change is an Ai-free graphic recording and illustration studio based in the East Midlands, UK.
The Graphic Change Studio
Founded by Cara Holland in 2006, Graphic Change works with people-focussed clients who range in size and sector but who all share an understanding of the value of communicating visually when engaging their audience. More recent clients include:
Waitrose Collaborative Training Partnership wanted an engaging visual summary of their research results.
Lloyds Bank Foundation commissioned a series of illustrations showing the impact of their People and Communities programme for the communities they work in.
The General Medical Council wanted a live digital graphic recording at their annual conference to share with delegates during and after the event.
The University of Sheffield wanted a hand-drawn, Ai-free digital animation to explain to GP practices the framework they developed.
Loughborough Business School researchers developed a Theory of Change model and hired Cara to turn it into an eye-catching simple hand-drawn visual:
The Graphic Change Academy
Cara believes in the power of working visually because she’s seen the benefits for the people doing it, but mostly the huge benefits of visual thinking for collaboration and communication in the workplace.
After years of training people in small groups in person, in 2014 Cara took her practical graphic recording experience and knowledge online and, alongside Natasha Holland, founded the online Graphic Change Academy. The Academy enables Cara to train even more people to draw to explain, communicate and engage in their workplaces, from wherever they are.
Through the Graphic Change Academy, Cara and Natasha have trained professionals in 92 countries, including teams at PwC, Google and IBM, and continue to bring the power of graphic recording, business illustration and visual thinking to our clients and individual students in all sectors and organisations.
In 2018 Cara published her first book Draw a Better Business to help small business owners and solopreneurs tackle business planning creatively and effectively. You can see more of her behind the scenes work on her Substack Visual Edit pages.
Our people
Who we are
Cara Holland
Head Visualizer
Cara is a leading graphic recorder and visual skills trainer in the UK today.
Since founding Graphic Change in 2006 she has drawn with some of the best known brands in the world such as Sony, Google & TimeWarner.
Practitioner, trainer, author of Draw a Better Business and public speaker, Cara is a cheerleader for drawing in the workplace to help you think, engage and deliver better.
You can find her over on Instagram and Substack, where she writes the JOTT (Journal of Tiny Things), the monthly Visual Edit and leads the graphic recorder club.
Natasha Holland
MX Director
Natasha is co-founder of the Graphic Change Academy and the techie behind Graphic Change. She built our Academy and Community platforms to deliver an online experience that delights our students and members.
As a former global programme manager in the IKEA multiverse, Natasha is used to working visually in large organisations using creative methods to get big, serious stuff done.
Now as MX (Member Experience) Director of Graphic Change, she’s the everyday support person for our students in the Academy and online Community. Still not replaced by a chatbot.
You can find her on LinkedIn.
Our Ai policy
All Graphic Change illustrations are hand-drawn by a human illustrator. We do not, and will never, use Ai image generation tools. We don’t need to.
At Graphic Change we believe in human-centred communication. We believe in the power of human creativity. In Graphic Change we use our innate human ability and our lived, real world experience to make connections, spot patterns and themes and draw them in a way that makes sense to other humans.
Not only do we not need Ai to do this, but we know that Ai copied from us in the first place. Our own flawed, amazing human brains were the original image generation tool, and are what Ai tries to emulate every day. If we weren’t so furious we’d feel sorry for it, because we know that real insights can’t be copied. They happen in the room and in the human nuance of your work.
Ai is useful for many things, but if you want to really connect with people, hand-drawn images are a powerful way to reach your audience. In fact we know that audiences can feel the disconnect when you cut corners and use Ai. Organisations who want to connect with their audience on a human level don’t use Ai to get the results they need, they go straight to the source: human illustrators.
Hello, that’s us.
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